How Search Engines work

SEO does require knowledge of web programming, though. Web design, HTML knowledge, and a lot of plain work. You can do it yourself if you want, or you can hire a qualified company to do the work for you.

Although you don't have to hire a company to provide Search Engine Optimization, working with Intra-Designs on your Internet Marketing can make a difference in bringing new clients to you.

There are 5 key ways to stimulate traffic and visitors to your web site:

Incoming link/URLs are very time-consuming. An incoming link/URL must be programmed at the end of the link that it links to. In other words, it requires a link exchange. Although free incoming links are available, the results are very unpredictable.
Vendors will often provide free incoming links but they may be tied to quotas or exclusivity demands. The traffic productivity of an incoming link depends on the target market that you serve. And, quality varies from market to market. There are relevancy issues such as whether the page is linked from a highly trafficked site, has many incoming links, and/or is similar in content to the page that it is linked to.
Intra-Designs offers links from our design portfolio and from Daffodil Valley Times, our community resource guide.
The incoming links you automatically get from our directory pages have an immediate effect upon your traffic.

All your advertising and promotions should be accompanied by your www. If you are interested in banner ads or any other form of web advertising, we can create them for you. Our specialty is coding your site to be found by search engines and bringing you traffic through our community resource guide.
Although there are over 3000 search engines, 95% of the business in the US comes from 4:

Intra-Designs applies each page of your site to the main search engines. We submit our client’s sites to Google, AOL, Yahoo, MSN, Alta Vista, Hot Bot, All The Web, Open Directory, and Inktomi as well as up to 35 other, smaller, search engines.
The beginning of 2002 commenced several profound changes in the way search engines do business. Among them, Yahoo requires a $299 fee per year to enter a business site without any guarantee. Looksmart has evolved to an abusive pay-per-click device. Paying Inktomi makes it possible to get positioning in MSN and other devices.
We have been able to avoid charging our clients exorbitant fees by getting prime positioning in the search engines through our community pages. By featuring our clients in those pages, we establish a steady stream of traffic.
Yahoo recently purchased Inktomi for programming to run its rankings. This means that the 4 foundation search devices are running on 2 of the same programming packages.
Many sites take longer than two months to gain entry.
The search engine rating game is subtle and complicated. Each search engines has different rating criteria. (Criteria that is constantly changing.) Our process is highly effective because our community pages in a 1 or 2 word search, often attain a number 1 slot. Our ability to gain high positions depends on 1) our skill 2) and the number of sites with the same word or words competing for position. Search engines check six principles when deciding how high to rate a site.
Our ability to gain high ratings for your site depends on our creating your site to rate well in the five criteria within our immediate control. (The sixth criterion, the number of incoming links, is more subtle and expensive and takes longer to produce results.). Our web design is based on the fundamentals of increasing the ratings of your site.
We use a common denominator strategy when creating a web page. In other words, we design each page in your site to rank high in the search engines we apply to. Our design strategy works better in some search engines than others. We have been particularly successful in Google (which now includes AOL). In Google, we commonly attain top 10 positioning against millions of competing pages for our directory pages.

The five main search engine criteria that we code for are:

Your Domain Name -The letters that follow your www are highly regarded by many search engines. If you are not depending on advertising or promotion for most of your business, then consider imbedding your product or service within your domain name. Those words most often used to find your site in a word search are the words you need to consider inside your domain name.
Web Site Text - The first and last sentence of a web page hold a big attraction to many search engines. We often place a single sentence chocked full of key words -- as the introduction to each web page. The text within your page is also very important. Search engines rate a page according to the percentages of a key word or words appearing in the text. This percentage varies from search engine to search engine. It is vital that your first page not be only graphics. Search engines read graphics poorly, or in most cases not at all (although there are ways around this). In addition, sites created using frames confuse many search engines. Often they will read the wrong frame on a page giving a low ranking to that page. (We only create frame pages on request.)
In a recent development, we have determined that .ASP (Active Server Pages) do not play well with some search engines either. There are many "shopping cart" companies popping up, and they use .ASP pages to dynamically create product categories. These "pages" are created when you initiate a search, though, and are not permanent pages so they will not show up on search engines.
Web Page Title - There are search engines for which the title is extremely important. Your key words should appear in your title line. Every page in your site will receive a title.
Hidden Description- Not visible on screen is a coded description of your site. This is a single full sentence with your key words within the text of the sentence.
Hidden Key Words - Not visible on the screen is a list of key words associated with your site. Some search engines will note more words in this coded section. The more words used, the lower some search engines will rate any single word. The trick is making sure specific pages on your site are densely clustered around single concepts requiring relatively few key words to get across your message. We devote your introduction or splash page to communicating the big picture: the full spread of what your site has to offer with all possible key words recorded in the key words section

There are many related variables, some of them very important. How your pages are linked, how many levels there are to your site, whether your site is back-end generated or static in nature, what the url page names are and many other variables influence a site's ability to get high rankings.

If your have questions feel free to e-mail us or just call us at 253-445-5777. If you’re interested in just a search engine coding consultation, there is no charge for a short conversation. Intra-Designs does code for search engines for sites already up and running