 The SEO (Search Engine Optimization) Solution
How to Get Search Engines To Work Effectively For You
An Armchair
Webmaster™ report by Ty Belknap
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Part 6 - Keyword Analysis
| Keywords are alive and kicking! |
If you think keywords are dead, read our report:
http://www.intra-designs.com/press_releases/pr3_keywords.html
I love web designers that say keywords are dead because I can out-rank them in every search engine. Keywords have always been the primary way search engines determine how a site gets listed and what ranking it has in results.
Here are several things to look for in keywords:
- Spelling
- Grammar
- Relevance
- Saturation
- Number of keywords
Spelling: Make sure the words are spelled correctly. Unless you have a unique word, copy your keywords into a word processor and make sure there are no mistakes.
Grammar: Keywords do not use grammar the way of a normal sentence. Here is an example of proper keyword grammar:
<meta name="keywords" content="windows,millenium,windows troubleshooting,galore,98,95 tips,tricks,internet explorer,easter eggs,mcse,mcp,cne,troubleshooting,nt,certified,professional,engineer,tcp/ip">
Do not put spaces between commas. Some search engines count the spaces as part of the keyword. Don’t use capital letters on any words. Some search engines will only bring back your page if the person looking used a capital letter in the right spot. All lowercase will bring back the result every time.
Keep keywords relevant and you will do fine |
Relevance: The keyword list above is for a Windows troubleshooting and MCSE certification web site. All keywords are relevant to that site. Search engines are getting much smarter, and will sometimes drop a site that uses irrelevant words. For instance, over 30,000 people search for the words “make money” every month, but Google might drop my site if I added those words because they have little to do with troubleshooting computers.
This is where most beginners start thinking that keywords don’t matter |
Saturation: No, don’t start pouring water inside your monitor. You might get some good saturation, but that’s not the kind I’m talking about.
Look at the keywords above again. One of the keywords/keyphrases is “windows troubleshooting.” That word is fine and dandy, but it won’t do much on it’s own. Like I said, search engines are getting smarter. Now, when they see a keyword, they look into the text of the page to find out if the keyword is used on the page. If it isn’t, the search engine may ignore that keyword. In order for a keyword to have relevance, you must use it on the page, and the more the better (to a point)! If your site is about shoes, and you have shoes as a keyword, and you use the word shoes 4-8 times on the page, you have saturation, but don’t overdue it, because search engines look for that too!
Number of keywords: Watch how many keywords you use. Some search engines will ignore anything over a certain amount. A good rule of thumb is to use no more than 80 keywords on any given page's meta tag. The first 10-15 words should be special words just for that page, and the rest can be more general keywords you use on your entire site.
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